You’re being lied to

Everything is marketing. Everything is theology. There’s no way around it. Every commercial you watch, every person you talk to, every message you hear has behind it a way of looking at the world and interpreting reality.

Many of us can at least identify with this, but realizing it doesn’t make it any easier to avoid all of it. Much as we may try to unplug, we’re still exposed to messages coming from every direction – television, news outlets, movies, social media, all of it! There’s a message behind the message. There’s a philosophy of life being preached there.

When you see a commercial about a new sports car with beautiful women, the message is that if you buy this car, you will attract beautiful women. But why would you care about that? Because of the philosophy of life it’s pushing – that a sports car should make you happy, but if not, beautiful  women will.

Unfortunately, there’s always a gap between the happiness promised (or implied) and the happiness delivered (reference to awesome business book unintended). No matter how nice the item or how great the experience, enjoyment and fulfillment always reaches a limit. Pretty soon, you find yourself pushing the limit more and more, just to get that enjoyment back again.

Is there a solution? Is satisfaction possible? Why do we always want more, and when we get it, it’s not enough? This doesn’t even only apply to things. Experiences too. It’s never quite enough. It looks great when someone else has it, but once we taste it ourselves, if we’re honest, we’ll admit that it’s not quite everything we were hoping it would be.

I know what the solution isn’t. It isn’t more. For all the technology and luxury we have in America, we have nothing approaching the joy I witnessed in a lovely group of Thai children whose only possessions in the world fit at the head of a twin-sized mattress and whose experiences have been more painful than many of us would care to imagine. More is not the answer.

As much “good” as business does and has done for us all, by and large it’s succeeded by perpetuating a message that isn’t true – that you can independently secure joy for yourself.

The truth of the matter is that any joy we can lay hold of is temporary and insufficient. Eternal joy must come from an eternal source.

The status quo is a terminal disease. True enjoyment can only come from what’s truly good.

Read this book (affiliate link) to discover just why truth matters more than you might typically think. It’ll only take you half an hour.

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